JIU Josai International University
FUJII Makoto
Associate Professor
area of expertise: Marketing, Consumer Behavior, Computational Social Science
Research Themes and Keywords
Dissemination of Innovation by Opinion Dynamics Theory Considering Consumer Heterogeneity and Exogenous Variables
Final academic background/degree
Tottori University, Graduate School of Research, Department of Mechanical and Space Engineering / Doctor of Engineering
licence · Qualification
Association of Web Analysts Web Analyst, LEGO_SERIOUS PLAY_Method and Material Utilization Training Certified Facilitator
Affiliated academic society
The Marketing Society of Japan, The Japanese Society for Consumer Behavior Research Society for Marketing Science, The Japanese Society for Advertising Science, The Behaviometric Society of Japan, The Japanese Society for Artificial Intelligence
Major achievements
Simulations of the Diffusion of Innovation by Trust_Distrust Model Focusing on the Network Structure, The Review of Socionetwork Strategies volume 16, pages527_544 (2022)、「 A Study on the Dissemination and Diffusion of Innovation", Operations Research, Vol. 66, No. 4, No. 232~239 (2021)
Detailed Research Achievements are here