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Makoto Fujii Makoto Fujii

Makoto Fujii

FUJII Makoto

Associate Professor

area of expertise: Marketing, Consumer Behavior, Computational Social Science

Research Themes and Keywords

Dissemination of Innovation by Opinion Dynamics Theory Considering Consumer Heterogeneity and Exogenous Variables

Final academic background/degree

Tottori University, Graduate School of Research, Department of Mechanical and Space Engineering / Doctor of Engineering

licence · Qualification

Association of Web Analysts Web Analyst, LEGO_SERIOUS PLAY_Method and Material Utilization Training Certified Facilitator

Affiliated academic society

The Marketing Society of Japan, The Japanese Society for Consumer Behavior Research Society for Marketing Science, The Japanese Society for Advertising Science, The Behaviometric Society of Japan, The Japanese Society for Artificial Intelligence

Major achievements

Simulations of the Diffusion of Innovation by Trust_Distrust Model Focusing on the Network Structure, The Review of Socionetwork Strategies volume 16, pages527_544 (2022)、「 A Study on the Dissemination and Diffusion of Innovation", Operations Research, Vol. 66, No. 4, No. 232~239 (2021)

Detailed Research Achievements are here