Makoto Fujii

FUJII Makoto

Associate Professor (Tokyo Kioicho Campus)

area of expertise: Marketing, Consumer Behavior, Computational Social Science

Main subjects

Marketing Theory, Distribution Theory, Consumer Behavior Theory

Research theme/keyword

Dissemination of Innovation by Opinion Dynamics Theory Considering Consumer Heterogeneity and Exogenous Variables

Final academic background/degree

Graduate School of Business Administration, Gakushuin University

licence · Qualification

Association of Web Analysts Web Analyst, LEGO_SERIOUS PLAY_Method and Material Utilization Training Certified Facilitator

Affiliated academic society

Marketing Society of Japan, Consumer Behavior Research Society of Japan, Japan Society of Marketing Science, Advertising Society of Japan, Behaviormetric Society of Japan, Japanese Society for Artificial Intelligence

Major achievements

Simulations of the Diffusion of Innovation by Trust_Distrust Model Focusing on the Network Structure, The Review of Socionetwork Strategies volume 16, pages527_544 (2022) 239 (2021)

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I think college life is a special time in life. Have intellectual curiosity, study hard, play hard, try various things, and spend a meaningful student life.