Hwang Xianhui

Main subjects

Business model design, representational culture Research, entertainment business theory, Korean entertainment practice, overseas media training, thesis writing.

Research Themes and Keywords

Content business, entertainment business, cultural policy, Korean Wave, content tourism

Final academic background/degree

Graduate School Research Media Design, Keio University / PhD (Media Design)

licence · Qualification

Member of Korea Broadcasting Writers Association

Affiliated academic society

Japan Institute of Information and Communication Engineers, Japan Society for Media Studies, International Association for Public Economics, Regional Design Society, Content Tourism Society, etc.

Major achievements

* "Research Report on Cultural Policies in Foreign Countries, FY2025" (Agency for Cultural Affairs, 2026), * "The Complete History of Korean Dramas: Why Are They Able to Continuously Produce Global Hits?" (Discover Twenty-One, 2025), * "Japan-Korea Studies ② Beyond 'Japan-Korea': Intersecting Cultures and Boundaries" (Nakanishiya Publishing, 2025), * "Global Strategy for Korean Content: A Future Map of Korean Dramas, K-Pop, and Webtoons" (Seikaisha, 2023), * "The Ideal Form of Japan-Korea Relations: From Vertical to Horizontal Relations" (Akashi Shoten, 2022), * "The Possibilities of Content Tourism Through the Synergistic Effects of Traditional Culture and Content" (Proceedings of the Japan Society for Content Tourism, Vol. 9, 2022), * "Production Process for Managing Localization to Expand the Overseas Expansion Possibilities of Nonfiction Programs" (Keio University, 2019)

The pressure map is here.

extracurricular activities

Fellow of the Lee Hee Geun Korea-Japan Exchange Foundation, Jury member of the International Reconciliation Film Festival, Director of the ATDC

Social contribution activities

Support for fostering young creators, support for international cultural and industrial exchange