JIU Josai International University
Hiroto Suzuki
SUZUKI Hiroto
Associate Professor (Tokyo Kioicho Campus)
area of expertise: Marketing, Data Analysis, Consumer Behavior Modeling, Promotion Strategy
Main subjects
Marketing Research, Digital Marketing, International Marketing Theory
Research theme/keyword
Marketing, data analysis, consumer behavior modeling, promotion strategy
Final academic background/degree
Graduate School of Creative Science and Engineering, Waseda University/Doctor of Business Design
Affiliated academic society
Industrial Engineering Society, Management Systems Society
Major achievements
・Overview of recent production function estimation methods, Institute of Social Science, The University of Tokyo, Social Science Research, 72, 69_89, 2021-3.
・“Do Consumers Forget the Product Quality They Learned?,” 2nd International Conference on HR Social Science Economics and Business (HRSEB), Bangkok, 2019-12.
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