Takuya Hoshino

HOSHINO Takuya

Associate Professor Film and Performing Arts Course

area of expertise: Entertainment management, content production

Main subjects

Entertainment management, business production, video production

Research Themes and Keywords

The evolution of the entertainment business, experiential value and context, the absolute value of content, etc.

Final academic background/degree

Graduated from Keio University Graduate School of System Design and Research (Doctoral Program) / Master's degree (Hosei University Graduate School)

licence · Qualification

Member of Japan Scenario Writers Association

Affiliated academic society

Japan Society for Consumer Behavior, Japan Marketing Association

Major achievements

Drama production: "Delicious Academy" (TV Tokyo, 2007), "Future Century Shakespeare" (Kansai TV, 2008), etc.
Publications: "Practical Story Marketing Strategy" (Management Rationalization Association, 2016), "Mind Control Marketing" (Forest Publishing, 2006), and others.
Manga originals: "Rakuten and the Entrepreneur Hiroshi Mikitani" (Shogakukan, 2018), "The Best Strategy Textbook: Sun Tzu" (Nikkei BP, 2022), and others

For more details on Research please see Here

message

During my university days, I only knew what was in front of me, and I lived without doubting that my feelings were absolute. However, once I entered the workforce, I was keenly aware of the fact that the world is far larger than I could have imagined, and that information and phenomena can also be interpreted in a variety of ways. If creativity is about digging into yourself and creating something, producing is about broadening your horizons, taking a bird's-eye view, and editing with the audience in mind. For example, when dealing with entertainment content, it is necessary to have the "flexibility" to have these two perspectives and switch freely. And, in fact, that "flexibility" has versatility, and it is also a "way to live hard to lose" in a society that continues to undergo unexpected changes due to technological innovation. By all means, I hope that you will cultivate such "flexibility" at our university and jump out into the future of your dreams with confidence and passion.