Hwang Xianhui

Hwang Seonhye

Professor Film and Performing Arts Course

area of expertise: Media design, sociology, media information, content business

Main subjects

Business model design, representational culture Research, Korean entertainment practice, overseas media training, essay writing seminar

Research Themes and Keywords

Content business, entertainment business, cultural policy, Korean Wave, content tourism

Final academic background/degree

Graduate School Research Media Design, Keio University / PhD (Media Design)

licence · Qualification

Member of Korea Broadcasting Writers Association

Affiliated academic society

Japan Institute of Information and Communication Engineers, Japan Society for Media Studies, International Association for Public Economics, Regional Design Society, Content Tourism Society, etc.

Major achievements

"The Complete History of Korean Dramas: Why are they able to produce so many global hits?" (Discover 21, 2025), "The Global Strategy of Korean Content: A Map of the Future of Korean Dramas, K-POP, and Webtoons" (Seikaisha, 2023), "The Ideal State of Japan-Korea Relations: From Vertical to Horizontal Relations" (Akashi Shoten, 2022),
"The Potential of Content Tourism through the Synergistic Effect of Traditional Culture and Content" (Content Tourism Society Proceedings 9, 2022), "The Production Process of Managing Localization to Expand the Overseas Expansion Potential of Non-Fiction Programs" (Keio University, 2019)

Click here for researchmap

extracurricular activities

Fellow of the Lee Hee Geun Korea-Japan Exchange Foundation, Jury member of the International Reconciliation Film Festival, Director of the ATDC

Social contribution activities

Support for fostering young creators, support for international cultural and industrial exchange

message

“Change is out of control. All you can do is be at the forefront of it.”
“The best way to predict the future is to create it”

everyone! I have a feeling that the world of the future will be rebuilt based on "stories" and "values." Tired of the great heroes and success stories you once sought, you'll want to meet characters who continue to explore personal stories and human universals. We believe that creating the future with our creativity is the way to predict the future.