Kiwamu Obuchi

OBUCHI Kiwamu

Professor Film and Performing Arts Course

Area of expertise: Accounting, Marketing, Remedial Education, Mechanism of Rules, Mechanism of Human Behavior

Job title

Head of Department of Media And Communications (Kioicho)

Main subjects

Marketing, planning, monetizing, new media business, basic seminar

Research Themes and Keywords

Accounting, the essence of rules

Final academic background/degree

Completed the doctoral program coursework in the Graduate School of Business and Commerce, Keio University, and withdrew before obtaining the doctoral degree/ Master's degree

Affiliated academic society

Japan Accounting Research Association, International Accounting Research Association, Asian Political and Economic Studies Association, Japan Association for Remedial Education

Major achievements

"Introduction to Bookkeeping and Accounting" (co-authored, 2013)
Co-authored "Accounting" (2007)

For detailed Research achievements, see Here
or researchmap

Message

My area of expertise is accounting. Accounting and the media have some things in common. For example, they are both forms of expression. Accounting is not arithmetic or mathematics, nor is it simply a matter of calculation. Accounting is the act of expressing the state of a company's business activities. Because monetary values are used as the vocabulary of expression, accounting is often associated with money. In media, by contrast, the vocabulary used for expression is far more diverse. Words, images, design, sound, and many other forms of expression can all be used. The enjoyment, challenge, and depth involved in expressing something are the same in both accounting and media. The relationship between accounting and media goes beyond practical matters such as “It costs ¥200,000 to purchase this computer” or “The design fee for a website is ¥80,000.” Even at a fundamental level, accounting and media are inseparable.