Liu Dan (China) AEC
Liu Dan (China)
| Master's Thesis Title | Marketing Strategy with AI Technology: Japanese Corporations' Case Study |
| Research Area | Marketing, AI, Data Science |
| Research Keywords | Artificial Intelligence, Marketing Strategy, Digital Transformation, Data Analytics |
| Career Interest | Digitalization, Data Science, Marketing, Business Innovation |
| Employer | GroupM Japan |
Why I Chose AEC
I was interested in the fields of AI, digital transformation, and data-driven business strategies. The All English Course (AEC) offered an opportunity to conduct advanced research in English while studying in Japan, making it an ideal choice for my academic and professional goals.
What I Learned
At GSIA, I researched the application of artificial intelligence in business through my master's thesis, “Marketing Strategy with AI Technology: Japanese Corporations' Case Study.” Through this research, I deepened my understanding of marketing strategy, data analysis, and AI-driven business innovation.
Career After Graduation
After graduation, I joined an American media investment agency in Tokyo. Building on what I learned at GSIA, I hope to contribute to Japan’s digitalization and the advancement of data science by applying my knowledge and professional experience in the field.